physics

A 10-person startup and a 10,000-person enterprise both obey Newton's laws. The startup has less mass, so the same force produces more acceleration. This isn't a metaphor. It's a predictive model for why AI adoption follows acceleration curves, not step functions.

Every strategic commitment accumulates mass — headcount, capital, reputation, sunk cost. Past a threshold, that mass bends adjacent decisions toward itself. This is why pivots are hard, why alignment meetings exist, and why AI adoption fails when grafted onto an existing gravity well.